The Extreme Value of Your Intellectual Property
A groundbreaking report recently released by the Ocean Tomo group has quantified the effects of intangible assets on our current markets. It showed that more than 80% of the market capitalization of S&P® 500 companies simply cannot be accounted for by tangible, bricks-and-mortar type assets.
Until the late 1970s, comfortably more than 80% of publicly listed companies’ market capitalization (i.e. the total value of their issued shares) was accounted for by things you could see, feel, and touch – physical, tangible assets.
But this has changed dramatically in less than a generation: intangible assets are changing the face of businesses all over the globe and need to be managed as vigorously, if not more so, than other company assets. Some studies state that 90% of the value of public companies is contained in their intangible assets, which is why it’s so important to have the most up to date information on how to manage these valuable assets.
When combined with traditional business practices this provides explosive results, and this blog aims to speak directly to entrepreneurs and help them extract maximum value from their intangibles.
My aim is to show a new generation of entrepreneurs how to pull the 80% (intangibles) value lever as opposed to the 20% (tangibles) lever that contemporary management theorems have focused on. I’ve included benchmarks, cheat sheets, and templates as used by some of the most strident global IP players and IP attorneys, and I’ve ensured that I’ve translated these into a new vision that entrepreneurs and CEOs of startups can easily and quickly apply to their own ideas and enterprises.